The relationship between social marketing of alternatives to institutional care for the elderly and improving their quality of life

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faculty of social work Helwan university

Abstract

During his life, a person goes through successive stages of life, starting with being a child, then a young person, then passing through the stage of adulthood, and then ending his life in the old age stage, which is characterized by changes that are characterized by tumult in most aspects of his life. , which is reflected on his life and the achievement of his social and psychological needs, and the potential of the elderly constitutes a strong basis for development, which enables society to rely on the skills of the elderly and benefit from their experiences and wisdom and through their effective participation in all aspects of life, and they can also contribute to improving the conditions of society as a whole. , which confirms the need to support the idea of educating the elderly about the existence of other alternatives that they can benefit from other than residential care, which enables them to continue their lives productively. Positively to improve their standard of living social, economic, health, psychological

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