The requirements of digital transformation as a mechanism to achieve institutional excellence in NGOs

The current global developments usually lead NGOs to play a more effective role in non-traditional areas such as participating in policy-making, influencing decision-making and playing the role of partners in development programs and projects. All these changes have led to the need to pay attention to developing NGOs so that they can perform their roles effectively and efficiently On the many changes and challenges that our contemporary world is witnessing, represented in the knowledge and information revolution, the digital divide, globalization and its various repercussions, and the emergence of what is known as knowledge management, and the resulting multiplicity of administrative approaches that can be used to improve the productivity of institutions and reach excellence in performance, and what they focus on Global institutions today is institutional excellence as a contribution to achieving organizational success and meeting the needs of customers, and attention has become generally known as digital transformation, so it is considered an essential element in the organization’s distinction, success and continuity, as well as the many changes that civil societies are witnessing, most notably the cost of shooting and dependence on modern and changing technology, as well as pressures Internal and external financing and it has become It is necessary to pay attention to improving the performance of NGOs, and this requires making changes in all aspects of the association to improve the quality of the performance of the service provided and the extent of its conformity with the expectations and satisfaction of its beneficiaries.