Exaggerated consumption behaviors and its impact on the Saudi family stability: an applied study on postgraduate students at Qassim University

The study aimed to identify excessive consumer behaviors and their impact on the family stability of the Saudi family, identify patterns of excessive behaviors, and determine the relationship between excessive consumer behavior and family stability. To achieve this, the study relied on the social survey approach, used a questionnaire tool, and applied the study to female graduate students at Qassim University. The sample number was (312) female students. The data was processed using statistical tests, including frequency, weighted average, and mandatoriness test (std.residual), The study reached several results, the most notable of which are: that women’s high consumption results in financial pressures and disruptions in the family budget that affect social communication and interaction with family members, which creates problems with family members and threatens family stability. Women's average and moderate consumption does not entail financial pressures and does not affect communication and interaction with family members. Women's weak consumption of personal supplies and personal entertainment and simple use of credit cards for necessity does not result in financial pressures, does not affect communication and interaction with family members, and does not result in problems with family members, The study concluded with a set of recommendations, the most prominent of which are: The necessity of activating the role of the media in developing positive consumer awareness of the Saudi family. Developing family awareness of the importance of developing families’ consumer behaviors and encouraging them to develop individual and family saving behavior.