organizational prosperity and its role in improving the performance of the marketing function in the health sector

This study aimed to determine the role of organizational prosperity in improving the marketing function in the health sector by determining the extent of the impact of organizational prosperity on improving the performance of the marketing function (in its various dimensions) in the hospital under study, by achieving the following sub-objectives: determining the impact of the dimension of organizational agility on improving the performance of the marketing function (in its various dimensions) in the hospital under study, determining the impact of the dimension of intellectual capital on improving the performance of the marketing function (in its various dimensions) in the hospital under study, and determining the impact of the dimension of creativity and innovation on improving the performance of the marketing function (in its various dimensions) in the hospital under study. To achieve the research objectives and test the validity of the hypotheses, the descriptive analytical approach was relied upon; Which expresses the accurate and detailed description of the social phenomenon to be studied in a qualitative or quantitative numerical form. This approach does not stop at collecting information to describe the phenomenon, but rather seeks to analyze the phenomenon and reveal the relationships between its various dimensions in order to interpret it and reach conclusions that contribute to improving and developing reality. In this research, it is used to reveal the role of the various dimensions of organizational prosperity in improving the performance of the marketing function. The study tested all its hypotheses.