The relationship between total quality management and achieving sustainable competitive advantage for elderly care institutions

The study aimed to identify the influential relationship between the practice of total quality management and achieving sustainable competitive advantage in elderly care institutions, as well as identifying the obstacles to achieving competitive advantage in these institutions. The study belongs to the descriptive analytical studies pattern, and relied on a comprehensive social survey of all workers, administrators and service providers in the elderly care homes under study, whose number reached (106) individuals. The data collected through a questionnaire form, and the study concluded that there is a statistically significant influential relationship between the practice of total quality management and achieving sustainable competitive advantage in elderly care institutions; however, it needs to develop and spread the culture of excellence. The study also concluded that all indicators of total quality management represented in: goals and policies, senior management in the institution, effective management of human resources, all came at an average level, as did the competitive advantage and its indicators represented in: excellence in services, speed of response in services and flexibility in services, all came at an average level. The study concluded with a proposed planning vision to activate total quality management in elderly care institutions to achieve competitive advantage in their programs.