Social transformations and their relationship to the consumption pattern in the Saudi family "An applied study on a sample of families in the city of Hail

The aim of this study is to determine the extent to which social transformations affect the pattern of consumption in the Saudi family, and To reveal the relationship between social transformations and the pattern of consumption in the Saudi family, In order to achieve the objectives of the study, the social survey method was used and the researcher developed a tool for collecting the study data; it was the measure of social transformations; the measure consisted of (42) paragraph, which were distributed to (5) main axes, It measures the impact of social transformations on the consumption pattern in the Saudi family and is: These are (the shift in values and customs, the shift in the wife and apos; s work, the shift in the level of household income, the shift from traditional shopping to electronic shopping, and the consumption pattern in the Saudi family), and Two questions were also determined using the closed-answer method to determine the level of the family’s savings from its monthly income, and to determine the percentage of the family’s commitment to obligations and monthly installments resulting from its monthly income. The scale was applied electronically to a sample of (367) families benefiting from the Family Development Association (Wefaq). In the city of Hail. After processing the data, it was analyzed statistically. The study reached several results, the most important of which are: The results of the study revealed There is an impact of social transformations on changing the consumption pattern in the Saudi family in the responses of the study sample members on the scale of social transformations (as a whole), and the effect was of a (medium) degree.